I was delighted to be invited to provide some promotional material for a new delicatessen and café in Hertford town centre recently. The business were looking for images to submit to a local magazine and annual restaurant guide showing the interior and exterior of their premises, together with images of their products, including hampers, panettones, cakes and pasties, meats, pasta and other Italian produce.
As with all such jobs I spent a while on the premises in the days before the shoot to get an idea of the environment – the space, the lighting, the angles and the backdrops. The retail premises is on a corner plot and glazed from floor to ceiling on two sides, giving plenty of light, albeit of a different colour temperature to the internal lighting. Immediately opposite is a vacant shop with whitewashed windows – not the best view out of the premises and something to avoid when taking shots that are meant to look appealing.
The shoot took place during working hours so it was important not to get in the way of customers and staff. Some shots had to wait until there were less people around whilst others had to be composed to minimise their presence. In a couple of shots it was necessary to airbrush out the odd head or other body part!
The product shots were probably the simplest as the displays were already well lit, with the fresh pasties and cakes looking especially pleasing. The staff also provided me a some excellent displays of cured meats and freshly made coffee.
Finally, we shot some of the packed goods on shelves and in the refrigerated displays.