Taking photos is only a small part of running a photography business. I mention this because I occasionally get asked for advice by people considering photography as a career or small business.
- Photo editing
- Sales & marketing
- Planning & scheduling
You’ll see from this list that much of running a photography business is not about photography but being a business-person.
Photo editing can often take longer than actually taking photos. Most of my editing work involves adjustments to lighting, cropping, clarity and removing the odd unwanted distraction.
Sales and marketing involve everything from keeping a website updated (including a blog!), maintaining social media, taking customer enquiries, consultations, site visits, pricing, business cards and other marketing materials, photo printing, burning DVDs, packaging, postage and order tracking.
You’ll also need to be organised – checklists and procedures are a necessary part of running an efficient business and keeping customers happy
Photography isn’t a 9-5 Monday to Friday occupation either. You’ll frequently find yourself working evenings and weekends. I do a lot of private events and stage photography – typically out-of-hours work.
When I was first starting out I did a lot of research in to being self employed and running a photography business. Of all the material I read this article by Ken Rockwell stood out. Anyone considering starting their own photography business (or any business come to that) needs to do their research and have a good idea of what you need to do to succeed and what investments are required – financially and functionally.
A photo from the archive that always brings a smile to my face. It’s a view that greeted me one day whilst out cycling and a photo opportunity I couldn’t pass up.
The title Led Astray suggested itself as soon as I came across the scene, with the path disappearing into a darker place.
The rollout of my new branding is almost complete, with new business cards printed and idents applied to the website, blog and Facebook presence.
The branding replaces the SB monogram and brings a more distinct and modern feel to the business.
I spent many hours studying the way other photographers represent themselves and decided on a graphic design rather than a photography led approach. It was always going to be difficult to choose just one or two images to represent what I do.
My house colours remain unchanged from the orange and blue/green that I’ve previously used.
Today I’ve launched a new exhibition website featuring photographs from around the county of Hertfordshire.
Over the last few months I’ve been to every corner of the county to provide material for the site, which features both rural and urban scenes.
The gallery slideshow plays automatically and each picture is accompanied by a short description, which can be shown by clicking on the info symbol in the to left-hand corner. You can also chose between light and dark themes.
Initially the site features 32 photos but I anticipate the number will increase over the coming months.
You can find my new gallery website at www.stevebeeston.com.
Yesterday I took some promo shots for the Muscle Help Foundation, a charity dedicated to young people with Muscular Dystrophy.
The shoot featured CEO and co-founder Michael McGrath together with Olympic hopeful Jodie Williams, who has recently become an ambassador for the charity.
The shoot took place at a training centre in St.Albans using a short section of running track as a backdrop and some promotional stands for the charity and their annual 10K run.
The shots will accompany a press release and other promotional materials for the charity.
The charity’s website can be found at www.musclehelp.com.