When planning promotional materials for a website or printed matter it can be tempting to use stock photography to illustrate your offering. However, there are a number of reasons why you might want to take the trouble to feature images that relate directly to your business.
Stock images by their nature are generic and say nothing about the individuality of your business. The discerning visitor will often recognise an image as off the shelf and relate that to the value of your organisation, whereas a picture that clearly shows your own business, product or service shows that you have put in the time and effort to differentiate your business with confidence. There’s also the danger that a stock photograph might have been seen elsewhere.
Stock photography simply illustrates the business you’re in rather than your business.
Whilst there are cost advantages to using stock photography, you may find that bespoke images created especially for your business are not as expensive as you might think. You can use photography in a number of ways – to illustrate your unique selling point, your team at work, the benefits of your product or service, often featuring your branding or some other identifying feature that is unique to your operation.
If you’d like to discuss how Steve Beeston Photography can help your business then we’d be delighted to hear from you. Just call us on 01992 500 986 or drop us an email at firstname.lastname@example.org. You can also find out more by visiting the website at www.stevebeeston.co.uk.