Photography Afoot

I had an assignment yesterday to take some exterior shots of a chiropodist’s premises in Ware, to be used on a new website. Part of the brief was to show the premises in relation to the rest of the high street. Unfortunately, in one direction was a disused pub, complete with a large hoarding advertising the premises. This was a shame as it was an otherwise interesting building and would have made a good backdrop. If truth be told, the chiropodist’s premises themselves weren’t looking their best, but with a careful choice of angle and some softening of the image in Photoshop I was able to provide a suitable image.

As well as this shot I also presented the client with a variety of other angles, including shots of the front of the building and close ups of the signage that might be cropped and used on the site for graphic effect.

In this shot, I again softened the image and added a vignette for effect.

Whilst the brief in this instance was simply for exterior shots, when working with commercial or business clients I often advocate the Three Ps – Product, Premises and People. This often gives a good all round feel for the business and hopefully encourages people to engage.

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