As well as live music photography, I also work with musicians to provide promotional material.
I was recently asked to provide a shot for a new local band named The Greyhound Factory. During a break in rehearsals at River City Studios in Hertford, we shot a simple group photo using a single flash with a black background. The shot was then edited to reduce the saturation and add some filtering added. The end result is shown below.
Other acts I’ve produced promotional material for include Indigo Star, The Trees and Frankie The Gambler.
Photographing people in groups presents some interesting challenges, not all of them photographic.
The photographer can be faced with a variety of different groups – large groups, small groups, children, sports teams, compliant, unruly, and so-on. The type of group you’re working with influences your approach, but in all cases you’re dealing with people that you have to organise and exercise control over. This is the non-photographic challenge. Some people in a group are happy to be photographed whilst other may be reluctant. Whatever the group, they have to look like a group, rather than disassociated individuals sharing the same frame. This is where being a photographer becomes a “people job”. It’s about having an idea in your head about the best way to photograph the group and to organise your subjects into that group by communicating with them and directing them. And it doesn’t help if you don’t know all their names, which is often the case. If I’m addressing individuals in a group I usually refer to them as “young man” or “young lady”, regardless of their age. I usually try to pick people out by what they’re wearing, rather than personal attributes, although this can be a problem if you’re dealing with people dressed uniformly. You have to be assertive without being bullying. You have to be charming yet determined. And you have to do all of this within a time frame. If you take too long people will lose concentration and boredom will set in, making them harder to communicate with. They’ll also not look their best when you get to start shooting. Which brings be to the photographic challenges.
I frequently work with Hertford Dramatic & Operatic Society, covering both production photos and promotional work.
Later this year The Society will be staging a production of When We Are Married by J.B.Priestley, for which I was asked to produce a period photograph of the main characters. This was to be a family photo similar in style to those used by other production companies to promote the play – a shot of the six main characters posing for the camera.
We did the shoot at The Society’s headquarters where we found a suitable backdrop to pose the actors in costume. We shot a number of poses but chose the final shot after experimenting with various expressions and positionings.
As this was a period photo we chose not to have the subjects smiling. This was the style of the day because exposures were long and holding a smile for that period of time was not feasible – which is why everyone in the 19 century looks unhappy!
As a final touch I then added a sepia effect to the image along with a vignette.
The photo appears on promotional materials such as posters, social media and in the printed programme for the production.