I offer a selection of edits with my headshots package. As well as vignettes and monochrome edits, I also provide a selection of effects such as soft focus, glow, vintage film and colourings.
All sorts of businesses can benefit from using photographic material to promote their offering and I particularly enjoy working with small local businesses and the self-employed. One such individual who contacted me recently was fitness instructor Fiona Walsh, who runs a fitness class for senior citizens in a local church hall. Fiona was looking for material to use on her website and in printed material.
I visited her class in Hertford Heath Church Hall where I took both posed groups shots and informal photos of the class in session. I spent an hour with the class whilst Fiona went through her usual routine, with me quietly on the sidelines capturing the various exercises she does with the class, as well as the one-to-one help she provides.
About a week after the session a CD of finished images was delivered. Fiona commented: “The photos you took are super. They are going to be very useful for marketing my classes. Thanks very much!”
Clients sometimes ask if I’m CRB checked. The short answer to this question is “yes”, although CRB checks were replaced with DBS checks with the establishment of the Disclosure and Barring Service in December 2012.
However, there area few myths about these checks, most often surrounding who requires them and where they’re needed.
Firstly, you can’t apply for a check yourself. This is the duty of an employer or organisation responsible for children’s welfare. This means that individuals and self employed people cannot obtain a CRB check themselves. It has to be done by the organisation employing or contracting them,.
Secondly, a CRB check is not necessary for photographing children. It is only necessary for people who are responsible for the care of vulnerable individuals or groups. Typically this means that photographers can work with children as long as they are supervised. However, any photographer working regularly with children benefits from having been checked as this provides customers with an added level of assurance.
As a self-employed person I am not able to apply for a CRB check myself. However, an educational establishment for whom I do regular work has performed an enhanced check with the Disclosure & Barring Service, which provides me with the necessary certification.
When planning promotional materials for a website or printed matter it can be tempting to use stock photography to illustrate your offering. However, there are a number of reasons why you might want to take the trouble to feature images that relate directly to your business.
Stock images by their nature are generic and say nothing about the individuality of your business. The discerning visitor will often recognise an image as off the shelf and relate that to the value of your organisation, whereas a picture that clearly shows your own business, product or service shows that you have put in the time and effort to differentiate your business with confidence. There’s also the danger that a stock photograph might have been seen elsewhere.
Stock photography simply illustrates the business you’re in rather than your business.
Whilst there are cost advantages to using stock photography, you may find that bespoke images created especially for your business are not as expensive as you might think. You can use photography in a number of ways – to illustrate your unique selling point, your team at work, the benefits of your product or service, often featuring your branding or some other identifying feature that is unique to your operation.
If you’d like to discuss how Steve Beeston Photography can help your business then we’d be delighted to hear from you. Just call us on 01992 500 986 or drop us an email at firstname.lastname@example.org. You can also find out more by visiting the website at www.stevebeeston.co.uk.