Music Festival Sponsorship

I’m delighted to be sponsoring Hertford Music Festival for a second year. This is one of two events I sponsor, the other being Run For Their Lives, a 10K charity fun run. As part of both events I provide photographic services, both on the day and for promotional materials in the weeks leading up to the events.

On Saturday I met up with Festival organiser Kev Saunders at Rigsby’s guest house and restaurant in St.Andrew’s Street, Hertford. The business is the festival’s main sponsor and the brief was to shoot some promotional material featuring some of those involved with the festival using the location and branding as a backdrop.

Left to right: Nigel Grint, owner of Rigsby’s, festival organiser Kev Saunders and Matt Cass, logo designer.

Every job comes with its opportunities and challenges and this was no different. On the plus side we had an interesting location, accessible branding and good weather. On the downside we had the combination of bright sunlight and shadow.

From left:bookings & event co-ordinator Natalie Aylott, Mayor Jane Sartin,
Kev Saunders and Verna Akers of band Wasted Rhymes

I took a variety of shots in different locations and these two compositions appear to have worked best.

With bright sunlight you’re always in danger of either shooting into the sun or having your subjects facing it and squinting.

With both of these shots I’ve used Photoshop to adjust the levels, lighten the shadows and add a vignette. In the top picture I’ve also used a high pass filter to add local contrast after lightening the shadows, which has given it an almost stylised look.

Hertford Music Festival opens on Sunday 6th August with Rock At The Castle and runs for three weeks until the Musical Mystery Tour on Sunday 26th August.

www.hertfordmusicfestival.co.uk
www.hertford-guesthouse.co.uk